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Export Manual: Exporting to Europe, an introduction

Client: CBI & SIPPO

My role: co-writer & coordination publication project

This export manual is a co-publication of the Dutch CBI (Centre for the Promotions of Imports from Developing Countries) and the Swiss SIPPO. It discusses:

• Europe and its political structures EU and EFTA, its members, enlargement, its role in world trade and EU and EFTA trade rules and agreements.

• Demographic, social and cultural developments in Europe and important trends in consumer and business to business markets.

• Doing business in European markets; cultural differences, different forms of business etiquette and business practice.